Telling the Truth in Your Advertisements

During the 19th and early 20th centuries, the claims that were made by many products would be considered outlandish by today’s standards. Balms, beverages, and seemingly every other conceivable item were labeled with promises to resolve all that ailed a person without even a sliver of basis in reality.

As customers grew weary of and angry with deceptive advertising, the United States government and the Federal Trade Commission (FTC) established laws and guidelines so that there could be universally applied standards. While the truth may be less exciting than a colorful fiction, it will keep you in accordance with the law.

For help with understanding how the so-called Truth-in-Advertising laws pertain to your industry, product, or claims that you wish to make it is wise to speak with an experienced attorney. Contact the Des Moines business lawyers of LaMarca Law Group, P.C. at (877) 327-2600. Let us help you to avoid potential headaches for false claims suits.

Basic Standards

As the saying about lies and statistics suggests, there is a tendency to manipulate facts and present them in a way that is beneficial to one’s case. In the position of a company looking to woo potential customers with a carefully crafted advertisement, it can be tempting to skew toward that line but it is vital to your reputation and financial success that you do not violate the law. The three primary standards, set forth in the Federal Trade Commission Act, are:

  • The content must be truthful and not deceptive
  • Any specific claims must have clear evidence upon which they are based
  • The content must not be unfair to competitors or consumers

Contact Us

Take the time now to avoid a headache later. Contact the Des Moines business lawyers of LaMarca Law Group, P.C. at (877) 327-2600 to assess your compliance with the Federal Trade Commission Act’s provisions.

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