Des Moines’ Principle Financial Group sues for trademark infringement

Posted on Friday, January 7th, 2011 at 6:47 pm    

Des Moines-based Principle Financial Group is suing Las Vegas-based Principle Financial Resources for trademark infringement.  Executives from Principle Financial Resources told reporters that they had never heard of the Des Moines insurance group.

Principle Financial Group was formed in 1985 from Bankers Life.  The company went public in 2001, operates in several countries and has around 14,400 employees.  Principle Financial Resources was named in 2009 after being under the accounting firm Deloitte & Touche from 1994-1998.  The company works to help its clients reduce expenses by analyzing their financial data and has about 125 employees.

In the lawsuit, Principle Financial Group says that they have invested close to $1 billion in advertising, marketing and trademarking to protect their title.

To discuss filing a business lawsuit with an experienced business litigation attorney, contact the Des Moines business litigation lawyers of LaMarca Law Group, P.C. at (877) 327-2600 today.


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